Getting Unstuck – The Gift of Collaboration
We all get stuck. We’ve got a great idea but we can’t get lift-off, or we’re in the middle of a job and hit a patch of doldrums. We flail around, feeling confused and frustrated, wondering why we thought this project was something worth doing. Lots of my clients come to me in this state- sort of fuzzy-headed and a bit demoralized… You’ve been scratching your head, asking yourself… “Could it be that I’m not smart enough to pull this off?” My answer: “You’re wonderful. Most likely you’re just too close to the bull’s eye.”
The world needs your ideas and what you need is some outside perspective. Enter the ghostwriter. The ghostwriter is an invisible collaborator who functions like a gardener for your brain. We notice where you’re stuck and clear away the dead leaves on your path, so you can see where you’re headed again. We drain ponds to ungunk all the algae, so your project runs clear. We advise that you drink lots of water and we make jokes about new leaves. We turn the soil to help you unearth your own brilliant ideas.
Ideas are like plants, some are delicate, some are thorny, sometimes they sprout like weeds, and other times it seems that no amount of water and sun will convince a new concept to take root and grow. You’ve been going around in circles for weeks with this one idea and the more you try to get it out, the more stuck you become. Just when you think you’re ready to spit it out, a new tendril emerges, adding dimensionality, while simultaneously throwing things into a tangle of confusion. You’re amassing all this content but it’s overwhelming and now you’re not just stuck, you’re queasy and sweaty and making a face like you smell something gross. Great ideas need to be nurtured and carefully tended. The editorial perspective of a ghostwriter is part bad cop part muse. We honor your talent and also call you on your shit.
So, if you’re stuck, stop wasting your energy worrying about feeling burned out and start collaborating with a ghostwriter. A good ghostwriter will make you feel smarter than you are and help you get your project done. If you’d like to talk more about collaboration, finishing your project and feeling like a genius, contact me here.
Do You Need a Ghostwriter?
Do you have a ton of ideas you’ve been meaning to write about? Do you have the opportunity to publish something and no time to write? Do you wish you were better at organizing your thoughts? Would you share your ideas if you could write better? Is your career limited by your ability to create quality written content?
Did reading all that just now make you kind of sweaty? Are you currently muttering to yourself about how you can totally handle this writing stuff on your own? Have you been telling yourself that for a while now? If you answered yes to any of the above questions, you may need a ghostwriter.
Ghostwriters are facilitators. We help bring projects to fruition. I often meet people who say “I’ve been meaning to get x and y written, but I keep putting it off.” Maybe you don’t have time. Maybe you’re not a great writer. Maybe you’re stuck for some other reason. A ghostwriter will get you unstuck, move you forward, re-inspire you, boost your confidence and most importantly, get your writing project done.
Some of you are saying, yeah, but really, I can do this myself. The problem with that line of reasoning is that sure, I bet you actually could do it yourself, but at what cost? How long will it take you to get your writing done? And when it’s finally done, will it be as good as you’d like it to be? Perhaps even more important, which of your current responsibilities will you need to ignore in order to make room for writing?
Here’s the thing… It’s not cheating to hire a ghostwriter. You have natural talents and abilities, and you should be focusing on those. If writing’s not your strongest suit, consider outsourcing it, in the same way you’d outsource a managerial role or an accounting job. A good ghostwriter will help you get your thoughts organized and in most cases expand on them. As you untangle your ideas with the help of a ghostwriter, connections that were previously obscured will come into focus, so you can include them in your writing
narrative. It’s sort of like doing a bunch of weed whacking and raking that results in you discovering beautiful young buds you’d planted but forgotten about that are suddenly ready to spring out of the ground.
Honor your own expertise while appreciating those of a good ghostwriter. Spend your time and energy effectively, by focusing on what you do really well, and leave the writing to someone who can do a great job, quickly. It will be a collaboration you’ll truly appreciate.
If you’d like to chat more about hiring a ghostwriter, send me an email.
The Multi-Voice of the Ghostwriter
How is it that I can write in your voice? I mean, it’s not like I’ve known you my whole life or anything. It’s also not that there are only a few different voices in the world, and I’ve simply memorized them. Nope. We’re all snowflakes, thank goodness, so writing in someone else’s voice requires intuition, and you can’t be tentative about it. You’ve got to get in there, and inhabit someone else’s head. Talk the way they talk, care about the things they care about, convincingly.
It’s a lot like acting. You have a sense of who your character is and you channel that. You figure it out the same way you would if you were playing a certain role in a movie. How does your character fit into the world? How do they dress? What’s their favorite food? Where did they grow up? What’s most important to them? How do they feel in your mouth? I’ve made it sound like sex, just there, and of course it’s not, but it IS intimate. I swim around in your head, collecting ideas and then dress the ideas up in the clothing of the persona you’re trying to share with the public.
So there’s trust happening, and my job is to help you give me access to your mind and keep it feeling comfortable. That part is a bit like being a massage therapist, in particular when they use that instrument to massage your head. I believe it’s called the Orgasmatron? Anyway, the interaction should feel good, satisfying, and for the most part, be easy. I think many writers are pretty shy, and their facility with writing from multiple points of view is a result of their lived experience being about observing others more than connecting with them. With ghostwriting, I write from your point of view, but the approach is different, because there’s an interaction happening between us, which is great because I don’t happen to be shy, so that collaboration is a wonderful antidote to the solitude of writing.
Lots of times I’m not particularly familiar with your area of expertise, so there’s lots of detective work, which keeps what I do intellectually challenging. I enjoy research and learning. The process of going from having only a very basic idea of what you do, to getting my bearings on the landscape of your field and figuring out how you fit into it, is great fun for me. Reading material on similar topics from the publication that will feature your work, is helpful, especially when it comes to adopting the proper professional vernacular and writerly flow. Talking on the phone, exchanging emails and meeting up in person are also useful in helping me understand your voice. It’s all part of fleshing out this character (you) that I’m going to become for a while.
However, even if you’ve never published, even if we’ve never met in person, or spoken on the phone, I can work out how to write in a voice that you’ll be happy to call your own. Research, intuition, “listening” carefully and asking the right questions are the tools I use to create content to which you’ll confidently attach your name.
To find out more about working together, contact me here.
How Does Ghostwriting Work?
So how does ghostwriting work, anyway? Let’s say I’m going to write you an article and it’ll appear in FastCompany or Forbes. Most people assume that I’d require a properly organized outline and several research sources in order to get started. In fact, it rarely happens this way. In my experience, the process is usually pretty blurry at the beginning, and that’s fine. The first part of my job as a ghostwriter involves me helping you bring clarity to your ideas. Once the narrative is clear and we’ve got your ideas organized properly, I can write them into an article, post, chapter, etc. that’s fit for publication. The exact way this happens, depends on you and your thinking style.
Good writing is highly organized thinking, captured in words. There are many different kinds of thinkers in the world, and an experienced ghostwriter can massage the genius out of any number of client-types, who communicate in various ways. Some clients are phone people. Some are email only. Others require face-to-face meetings. Lots of my clients are super busy, some of them are fairly overwhelmed; all of them are smart, motivated and doing interesting work.
Here are just a few of the types of clients, I help. See if you can recognize yourself:
I’ve got it all right here, scrawled on napkins…
These clients are usually highly creative and dimensional people, who are full of whimsy but sometimes a bit scattered. They tend to have lots of half-formed ideas that they’re extremely excited about. They work from a place of inspiration and often need help fleshing out and organizing what it is they’re trying to say. I start by having them take photos of their napkins and email them to me. Yes, I’m serious. Next, I transcribe the inspired napkin data and in doing so, begin to get an idea of where the narrative nuggets lie. I also start to get a feel for my client, via their handwriting, the flow of their ideas, even the napkins themselves tell a story. I create an outline and encourage my client to plug in further details and connections, which will dimensionalize and clarify the content further. From there, I draft and re-draft until we’ve got a publishable piece. Napkin clients are my favorites. Their free-form thinking style allows for a lot of cross-pollination in our collaboration. The enthusiasm and gratitude they show at seeing their ideas crafted into logically organized, compelling writing, always makes my day.
Could I take you to dinner?
You like to hear yourself talk. Don’t worry about it, I like listening. I’ve found that generally speaking, talkers tend to be averse to the written word. Maybe you’re dyslexic or just don’t like reading. It’s fine. I love being taken to dinner. I enjoy all kinds of foods. My sense is that these clients become inspired by hearing their ideas spoken aloud. It’s invigorating, as if by saying the ideas out loud, they become real. My job is to absorb and translate the ideas into great writing. Students of literature learn how to do a “close reading” of a text. With my talker clients, I do a “close listening”. I’m scanning for data, sure, but I’m also gathering information about the tone, scale, and flavor of a piece. I take notes. I enjoy yummy food. I wave my chopsticks around a lot because it helps me metabolize your thoughts. In telling me your ideas, face-to-face and having me ask lots of questions, you’re reminded of even more cool stuff you wanted to include in your piece. Maybe it’s me, maybe it’s the Mu Shu. In any event, it’s synergy plus food. Yes, you may take me to dinner.
Can I send you something I’ve written that’s terrible?
These clients are often plagued by the notion that they’re crappy writers. Many of them have always felt this way. It may be that somewhere along the line, they were told as much by a teacher or mentor. Maybe it’s true, maybe it’s not, but the main function of their believing they’re crappy writers, is that their writing is, well… crappy. Who knows how they’d do if they believed in their ability to write well? And the thing is, this client’s writing is usually not all that bad. With a bit of practice I bet these guys could write spectacular stuff, but I love helping, so I’m happy to work my editorial magic and turn their writing into material that hums and shines. If you’re one of these types, don’t be shy. I’m sure your writing is fine, and together we can make it as brilliant as you.
For more information about the ghostwriting process or to chat with me about working together, contact me here.
Next week, I’ll talk about voice, and how it is I’m able to write in yours.
How I Became a Ghostwriter
People sometimes ask me how I became a ghostwriter. I didn’t do it on purpose. I did it because I like helping people. It’s what’s most compelling for me. Young writers are taught that developing an authentic voice is of paramount importance. Your voice should be inimitable. And wise. And you better be full of courage because you’ll be divulging your deepest feelings. Virginia Woolf said, “Every secret of a writer’s soul, every experience of his life, every quality of his mind, is written large in his works.”
And then there’s that quote by Allen Ginsberg where he says “To gain your own voice, you have to forget about having it heard.” Ok, so don’t over-think the whole voice thing. Wait, but what if I’m already obsessed with the idea that I may never find my voice? Does that mean it’s already too late? Yes, I love writing, but let’s cancel the whole thing because I’m pretty sure I’ve shot myself in the foot with all this worrying. Crap…
Anyway, one day a friend asked me for help with some writing. She had great ideas but not much writing ability, and wondered if I could organize her thoughts and turn her ideas into articles that people could read and enjoy. I’d have to learn about the subject matter she specialized in, and then write the articles in her voice, not my own. Could I do that?
It never occurred to me to say no, or wonder whether or not I’d be good at this. It sounded completely reasonable. I’d learn all about a new subject matter and get to help out a friend by creating content for her that she couldn’t create herself. Writing in her voice seemed like it would be easy. I’d pay attention to the way she spoke and the things she liked and how she felt about the world, and in doing so, I’d get a sense of her voice. Somehow I just knew I’d be good at this, and I was.
Being a writer is typically a pretty solitary gig, but with ghostwriting, I get to collaborate with the person I’m writing for, and the better I’m able to connect, the better the finished piece turns out. It’s a bit like acting. I take on another person’s persona, and create a narrative in their voice, representing them in the best way possible. It’s a wonderful service to provide to remarkable people who either have no time to write themselves or lack the confidence / skill to churn out quality writing.
I get to be an intuitive people person, a curious researcher and a savvy wordsmith. It’s dynamic work and the immediacy of turning my client’s ideas into beautiful writing is extremely gratifying for us both.
So how does it work, exactly? Tune in next week and I’ll explain the ways in which I typically ghostwrite for clients…